BWH℠ HOTELS PARTNERS WITH DRYBAR TO OFFER PREMIER PRODUCTS AT BOUTIQUE BRANDS AIDEN® AND VīB®
PHOENIX, ARIZONA (September 19, 2023) – BWH Hotels has announced that Drybar® amenities will now be available at industry leading boutique brands in the BWH Hotels portfolio, including Aiden and Vīb. Drybar, known for its more than 100 blow dry salons across the U.S. and its award-winning hair care products, will now offer its leading hair care and bath products in guestrooms at Aiden and Vīb’s North American properties, which can be found in cities such as Austin, Berkeley, Denver, Scottsdale and more.
“At BWH Hotels, we prioritize finding meaningful partnerships for each of our brands that will enhance a guest’s overall experience,” said Amy Hulbert, Vice President, Boutique and Upscale Brands, BWH Hotels. “With Drybar, we are not only collaborating with a premier brand that aligns with our clientele and character, but one that consistently provides products of the highest quality.”
Founded in 2008, Drybar has quickly become one of the most recognized hair salon brands in the U.S. While famous for its blowout services, Drybar offers a growing line of world-class hair and bath products to its clients, available for purchase at each location. Aiden and Vīb guests will have access to an array of the brand’s signature products in their rooms, including shampoo, conditioner, shower gel, lotion and hand soap.
“We are thrilled to partner with BWH Hotels to bring Drybar products to Aiden and Vīb hotels,” said Julianne Dubois, Vice President Global Marketing, Drybar. “These boutique hotel brands deliver authentic and engaging travel experiences, making this the ideal partnership for us. At Drybar we are committed to providing the best professional quality products to create and maintain the perfect blowout, and we are excited to bring this promise to life for Aiden and Vīb guests.”
Aiden is a trendy new collection of modern, boutique hotels with a cool, laid-back personality. Down-to-earth with no two hotels alike, Aiden embodies the spirit of its neighborhood to offer a welcoming host of local flair and new adventures. For modern and well-traveled guests, Vīb hotels are welcoming destinations with vibrant designs around every corner.
For more information about the BWH Hotels portfolio, please visit: www.bwh.com.
About BWH℠ Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.