BWH^SM HOTELS REDEFINES EXTENDED-SEGMENT WITH LAUNCH OF @HOME BY BEST WESTERN^SM

The New Developer-Friendly Brand Enters Midscale Segment with a Strong Pipeline
 

Phoenix, Arizona (October 31, 2022) – At the company’s 2022 Annual Convention, BWH Hotels announced the launch of @HOME by Best Western. Competing in the midscale extended-stay segment, @HOME by Best Western was created to address the needs of both travelers and hotel developers in today’s hospitality landscape.

“We know that extended-stay is an important market segment and there is tremendous demand for more options in this category, so we are extremely proud to bring a new product offering to developers and our valued guests,” said Larry Cuculic, President and Chief Executive Officer, BWH Hotels. “@HOME by Best Western is redefining the extended-stay segment with a new approach to the extended-stay experience.”

BWH Hotels collaborated with active extended-stay developers to create a lean prototype that offers credible return on investment. @HOME by Best Western is a clean, streamlined, modern and fresh approach to extended-stay with the philosophy of “options, not mandates,” which is unique for this segment. Guests will find all their needs taken care of at @HOME by Best Western, while hoteliers will enjoy more flexibility in the areas of breakfast, design elements and operations.

“The extended-stay segment has been outperforming the industry, is driving 25% higher revenue than in 2019, and it is showing no signs of slowing down,” added Brad LeBlanc, Senior Vice President and Chief Development Officer, BWH Hotels.“ When talking to our hoteliers about the segment and assessing what is on the market, we recognized an opportunity to change the way extended-stay is designed, both for the developer and guest. We’ve already seen a lot of excitement about @HOME by Best Western and I am proud to be introducing the brand with a healthy pipeline.”

@HOME by Best Western is launching with a prototype for new construction, and conversion opportunities will also be available. The brand is announced with a strong pipeline and development efforts for the brand will be focused on proven extended-stay markets where demand for new product is strong.

Every @HOME by Best Western property will be provided unparalleled support with the formation of a dedicated extended-stay support team. Hoteliers will also gain access to BWH Hotels' award-winning website, global partnerships and sales team, and state-of-the-art revenue management system. Hotels will also have access to a revenue manager to maximize revenue and reduce operating costs. @HOME by Best Western will benefit from BWH Hotels' reputation for providing superior guest service and will have access to the industry-leading Best Western Rewards^® program, which boasts nearly 50 million members worldwide.
 

About BWH Hotels^SM

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.