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BWH℠ Hotels Overview 


BWH Hotels, headquartered in Phoenix, Arizona, is a privately held hotel enterprise with a global network of approximately 4,300 hotels in over 100† countries and territories worldwide. BWH Hotels is a modern and innovative global hospitality powerhouse with 19 distinctive brands across every chain scale segment – from economy to luxury – providing unique offerings and experiences that suit the needs of every traveler and developer.

BWH Hotels is dedicated to its vision of inspiring travel through unique experiences and fulfilling its mission to deliver trusted guest experiences, drive hotel success, and foster a caring and inclusive culture that respects the environment. These values are the cornerstone of the BWH Hotels family, a common purpose that unifies its brands and hotel teams across the world. BWH Hotels offers a diverse portfolio of brands including its core brands Best Western®, Best Western Plus®, and Best Western Premier®, as well as its soft brands BW Premier Collection® and BW Signature Collection®.

Additionally, for travelers seeking unforgettable experiences in luxury, upscale and upper upscale accommodations, WorldHotels™ offers the finest independent hotels and resorts in sought-after locations around the world. WorldHotels offerings include: WorldHotels® Luxury, WorldHotels® Elite, WorldHotels® Distinctive, and WorldHotels® Crafted. Completing its portfolio, BWH Hotels also offers SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio℠ franchises for those seeking value without compromising the quality and comfort that make any stay feel like home.

In recent years, the company has expanded its collection of boutique brands to include: Vīb®, GLō®, Aiden®, Sadie®. These unmistakably fresh hotels specialize in creating truly unique experiences, blending sophistication, connectedness, and local flair, while offering food and beverage options that go far beyond the ordinary. And, when guests’ travels take them away from home for an extended period, BWH Hotels has options that blend comfort with a contemporary look: @HOME by Best WesternSM and Executive Residency by Best Western®. These modern brands offer the rich amenities and inviting hospitality that says “welcome home” even when you are miles away.

BWH Hotels is constantly innovating and evolving our hotel offerings to ensure we are exceeding the expectations of today’s travelers and developers. Our hotels are located in sought-after destinations across the world, from bustling city centers and happening arts and culture corridors to surroundings rich in natural beauty and everything in between. No matter what guests’ travel needs may be, or where their travels may take them, there is a hotel waiting to provide a touch of home and the caring hospitality that is the heart and soul of our hotel family.

 

BWH Hotels Recognized for Excellence

BWH Hotels continues to receive an impressive number of prestigious industry awards, demonstrating its appeal to business and leisure travelers alike.

Leading the way, is Best Western Rewards® (BWR®) – the brand’s industry-leading loyalty program BWR recently earned the No. 2 spot on Newsweek’s list of America’s Best Loyalty Programs; received a 10 Best USA Today Readers’ Choice Award for its third-place ranking in the best loyalty program category; ranked as the No. 6 best hotel rewards program in the industry by U.S. News & World Report; and received three platinum awards by Loyalty360 for building lasting relationships with customers.

Next, the brand’s SureStay Hotels was ranked No.1 in the Economy segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study, marking the second year in a row the brand has received the No.1 ranking. Additionally, Best Western Premier® was ranked No.2 in the Upscale segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study. Recently, Business Travel News (BTN) selected Best Western® as the No. 2 Midscale Hotel Brand in BTN’s 2022 Hotel Brand Survey. This high-profile recognition speaks to Best Western’s status as a brand of choice for business travelers.

Also in 2022, Best Western was named AAA®/CAA® Partner of the Year for the 13th consecutive year. Best Western continues to beat out other top hotel brands for this recognition due to the exceptional service and unparalleled value it offers to AAA/CAA’s more than 61 million members in the U.S. and Canada.

 

TRULY GLOBAL REWARDS PROGRAM
BWR is the award-winning loyalty program for Best Western® Hotels & Resorts, a vibrant hospitality company with 19 distinct brand offerings in over 100 countries. With hotels across every segment from economy to luxury, it is easy to earn BWR points through hotel stays or everyday purchases with the BWR co-branded credit card. With points that never expire, BWR’s more than 50 million members have access to exclusive rates, rich rewards, and incentives. Rewards earned through BWR can be redeemed for free nights, gift cards, or charitable donations that make a long-lasting impact for the benefit of those in need. In North America, and soon to be available globally, BWR’s Pay with Points program provides added flexibility, allowing BWR members to use earned points to lower the cost of their hotel stay. Regardless of destination or travel purpose, BWR has the exclusive perks to thank and reward its most valued guests.

For more information on BWR or to sign up, please visit bestwesternrewards.com. 
 

COMMITMENT TO QUALITY
Best Western is committed to providing superior customer care at all Best Western-branded hotels. Our hoteliers’ dedication to caring for their guests is reflected in the fact that each year thousands of Best Western-branded hotels globally received a TripAdvisor® Travelers Choice Award. Travelers' Choice recognizes businesses that earn consistently great reviews and are among the top 10% of listings on Tripadvisor.


COMMITMENT TO SUSTAINABILITY
Best Western is committed to conserving the precious resources of our planet. We continuously look for new and innovative solutions to protect our planet for generations to come.
 

Cage Free Egg Policy
We are pleased to join others in our industry and formalize our commitment of sourcing 100 percent of our eggs (shell, liquid, and egg products) globally from cage-free sources for Best Western Hotels & Resorts’ entire portfolio by the end of 2025. We will also make our cage-free egg policy available in key native languages, and continue to publish our progress annually.
 

ENGAGING WITH OUR CUSTOMERS
Best Western partners with organizations that share our values and commitment to providing an excellent customer experience. The brand’s partnerships with AAA®/CAA®, and Google Street View highlight just a couple of the ways we provide travelers with exciting ways to interact with Best Western. The brand has also partnered with Google Street View to create the Best Western Virtual Reality Experience - enabling travelers to view guest rooms, hotel lobbies and amenities prior to arriving at a property. Through this partnership, Best Western became the first major company of its size and scale to launch this cutting-edge technology - setting a new industry standard for how virtual reality can be used to enhance the customer experience.