Awards and Accolades
It is a testament to Best Western® Hotels & Resort's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.
Leader in Business Travel
Commitment to Quality and Service
JD Power Guest Satisfaction Award
In 2021, JD Power ranked SureStay Hotels No. 1 and Best Western Premier No. 2 in guest satisfaction.
Lodging Partner of the Year Award, 13th Time
In 2022, AAA/CAA named Best Western Hotels & Resorts (BWHR) "Lodging Partner of the Year” for the 13th consecutive time. For over a decade, BWHR has risen to the top due to the company’s commitment to providing exceptional service and great value to AAA/CAA’s more than 61 million members in the U.S. and Canada.
Tripadvisor Travelers’ Choice Awards
In 2022, a total of 1408 hotels globally across brand portfolios received a Tripadvisor Travelers' Choice Award. This annual award is based on reviews and ratings collected over the past 12 months, so winners are decided by actual travelers from all over, sharing real opinions and stories.
Travel Weekly Asia Readers’ Choice Award, 8th Time
In 2022, Travel Weekly Asia awarded Best Western Hotels & Resorts with “Best Midscale Hotel Chain – Asia Pacific” at the Travel Weekly Asia Readers’ Choice Awards, solidifying the company’s position as an industry-leading global hospitality brand.
Adrian Awards
In 2022, Best Western Hotels & Resorts received 31 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI). This award celebrates the most creative and successful campaigns in travel marketing.
Travel Weekly Magellan Awards
In 2022, Best Western Hotels & Resorts received four Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.
Loyalty360 Awards
In 2021, Best Western Hotels & Resorts received three Platinum Awards, which recognize brands that are building lasting and profitable relationships with customers.
Award Winning Guest Loyalty Program
Newsweek's Best Loyalty Programs Award
In 2023, Best Western Rewards® (BWR®) earned the No. 2 spot on Newsweek’s list of America’s Best Loyalty Programs. We are proud that travelers recognize the value of being a BWR member, and we are humbled to have been voted their loyalty program of choice.
USA Today's 10Best.com Award
The readers of 10Best.com ranked Best Western Rewards third in the “Best Hotel Loyalty Program” category.
A Leading Employer
Forbes World’s Best Employers Award
In 2022, Forbes named Best Western Hotels & Resorts one of the “World's Best Employers,” based on surveys from full and part-time workers. Survey participants were asked to rate their willingness to recommend their employers to friends and family and to evaluate other employers in their respective industries.
Top Companies to Work for in Arizona Award
In 2022, the Best Companies Group recognized Best Western Hotels & Resorts as a “Top Companies to Work for in Arizona,” based on our company’s practices, programs and benefits.